Name : YANG Pianpian Department : Department of Marketing Title : Associate Professor Degree : Ph.D. Phone : Email :yangpianpian@cqu.edu.cn

Positions

Associate Professor of Marketing (2016.9-present), School of Economics and Business Administration, Chongqing University.

Lecturer of Marketing (2012.8-2016.8), School of Economics and Business Administration, Chongqing University.

Education

Ph.D. (Business Administration), School of Management, Xi’an Jiaotong University, June 2012.

A.B. (Business Administration, Law), Xi’an Jiaotong University. July 2005

Research Interests

Governance in marketing channel.

Relationship Marketing.

Papers

[1] Qian, Liping, Yang, Pianpian*, Xue, Jiaqi. Do Business and Political Ties Differ in Cultivating Structure Capital for Buyer Performance in China? [J]. Journal of Business-to-Business Marketing (SSCI), 2018, 25(3): 213-231.

[2] Yang, Pianpian, Qian, Liping*, Zheng, Songyue. Improving Performance and Cutailing Opportunism: The Role of Contractual and Obligatoriness in Channel Relationships [J]. Journal of Business & Industrial Marketing (SSCI), 2017, 32(3): 371-384.

[3] Liping Qian, Pianpian Yang*, Yao Li. Does Guanxi in China Always Produce Value? The Contingency Effects of Contract Enforcement and Market Turbulence [J]. Journal of Business & Industrial Marketing (SSCI). 2016, 31(7): 861-876.

[4] Yi Liu, Yadong Luo, Pianpian Yang, Maksimov Vladislav. Typology and Effects of Co-opetition in Buyer-Supplier Relationships: Evidence from the Chinese Home Appliance Industry [J]. Management and Organization Review (SSCI), 2014, 10(3): 439-465.

[5] Jinjuan Zang, Chenlu Zhang, Pianpian Yang, Yuan Li. How Open Search Strategies Align with Firms’ Radical and Incremental Innovation: Evidence from China [J]. Technology Analysis & Strategic Management (SSCI). 2014, 26(7): 781-795.

[6] Pianpian Yang*, Lei Tao. Perspective: Ranking of the World’s Top Innovation Management Scholars and Universities [J]. Journal of Product Innovation Management (SSCI), 2012, 29(2): 319-331.

[7] Pianpian Yang*, Qian Yang, Wei Yang, Yao Li, Yu Zhang. The Conditionality of Ties in Interfirm Exchange: Evidence from China[C]. Academy of Management Annual Meeting, August 3-7, 2012, Boston, USA.

[8] Heng Liu, Jigang Hou, Pianpian Yang, Xiu-hao Ding. Entrepreneurial orientation, organizational capability, and competitive advantage in emerging economies: Evidence from China [J]. African Journal of Business Management (SSCI), 2011, 5(10): 3891-3901.

[9] Yi Liu, Yuan Li, Pianpian Yang. How Transaction Special Investments Influence Relational Risk: Evidence from China [C]. International Conference on Operations and Supply Chain Management，July 31-August 2, 2008, Chang Gung University, Taibei, Taiwan. Make presentation in conference.

[10] Pianpian Yang, Liping Qian. The Influence of Intangible TSIs on Strategic Performance and the Moderating Effect [J]. Management Review (CSSCI). 2017, 29(3): 49-61.

[11] Liping Qian, Xiaokang Luo, Pianpian Yang. Supplier Ｒole Performance and Distributor Perceived Fairness: The Moderating Effects of Social Interaction and Contracts[J]. Journal of Business Economics (CSSCI). 2016, 297(7): 33-43.

[12] Liping Qian, Xiaokang Luo, Pianpian Yang. How Do Channel Control Mechanisms Restrict Relatonship Dissolution Intentions? The Moderating Role of Competitive Intensity[J]. Foreign Economics & Management, 2015, 37(6): 83-96.

Monographs

None

Grants and Awards

Project Host: National Natural Science Foundation of China for the Young Scholars (Grant No. 71302086).

Project Host: Fundamental Research Funds for the Central Universities (Grant No. 106112015CDJXY020004;

106112016CDJXY020009).

Project Main researcher: The General Program of National Natural Science Foundation of China (Grant No.71672014; 71472017 ).

Project Participants: The Major Research Plan of National Social Science Foundation of China (Grant No. 15ZDB169); The Key Program of National Social Science Foundation of China (No. 14AGL023)/

Teaching (2011-2016)

B.A. Program:

Marketing; 3 term; 144 hours

Brand Management; 4 terms; 128 hours

Consumer Behavior; 1 term; 40 hours

Activities

Comments guests, 2014 Annual Conference of China Marketing Science, Xiamen University.

Visiting Scholar, University of Missouri-Kansas, August, 2010-August, 2011.

Practice

Industry-wide marketing information dynamic scanning consulting project for Changan Automobile, Aprial, 2017-Aprial, 2018.

E-commerce Development Plan for Chongqing. Sep, 2013-March, 2014.

Reviewer of Management and Organization Review (SSCI), AND African Journal of Business Management (SSCI).