Department of Marketing
Wang Chunxiu
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Name : WANG Chunxiu

Department : Department of Marketing

Title : Master

Degree : Lecturer

Phone :

Email :wcxmx@cqu.edu.cn


Position

Lecturer, Chongqing Architecture College (merged into Chongqing University now), 1984-2000

Lecturer, School of Economics and Business Administration, Chongqing University, 2001-present

Research Interests:Economic Theory、Marketing Management


Papers

Wang Chunxiu, “Further understanding of the non-public economy in China” Management Research of China, vol12, 1998

Wang Chunxiu, “Strengthening practice, training high-quality marketing talents", Journal of Chongqing University, vol5, 1998

Wang Chunxiu, “correct employment idea, step off employment mistakes", On Temporary, vol1, 1999

Wang Chunxiu, "The problems and Countermeasures of the development of small enterprises", Journal of Chongqing University, vol2, 1999

Wang Chunxiu, "Primary exploration on enterprise expansion and group development ", Journal of Chongqing College of Industrial Management, vol4, 1999

Wang Chunxiu, "Analysis on problems of the development of collectivization in China" Truth Seeking, vol6, 1999

Wang Chunxiu, "Analysis on the marketing option of dominant industries of Chongqing”, Journal of Chongqing College of Industrial Management, vol3, 2000

Wang Chunxiu, “the revolution of Marketing mode in the twenty-first Century ", Truth Seeking, vo111, 2001

Wang Chunxiu, "Evaluation on Henan circular agricultural development and research on the obstacle degree", Theoretic Exploration, vol6, 2009

Wang Chunxiu, "Analysis on the meaning of marketing in the construction of a harmonious society”, Theoretic Exploration, vol6, 2010

Books

Wang Chunxiu, Modern Marketing, Beijing Industry University Press, 2002

Wang Chunxiu, Modern Marketing, Chongqing University Press, 2012


Grants and Awards

Project director, Science and technology commission project of the Yuzhong district, chongqing: The promotion direction, key areas, the main approach and policy research of the industrial structure adjustment of the Yuzhong district, 2001-2002

Project director, Chongqing education commission project: Study on the dominant industry choice and the problem of sustainable development and competition advantage of Chongqing, 2003-2004

Project director, Research on the development trend of Chongqing real estate market and marketing strategy, 2002-2003

Participant, Study on macro-environment influence on Chongqing and the Countermeasures in the early twenty-first Century, 1999-2000


Teaching (2011-2016):

B.A. Program: Marketing Sales; 9 terms; 448 hours

Business Negotiation and Selling Skills, 5 terms; 200 hours

Seminar for Freshmen; 1 term; 16 hours

Social Research; 1 term; 24 hours

Activities

Annual Meeting of the National University Marketing Research Association

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